Jamie Kern Lima’s Weight Loss: Inspiring Journey

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jamie kern lima's weight loss

Marlon Emmanuel Mcleod

May 6, 2023

Are you curious how Jamie Kern Lima, the founder of IT Cosmetics, lost weight and transformed her body? In this article, we’ll dive into Jamie Kern Lima’s weight loss inspiring journey and learn her methods to achieve her goals. 

We’ll cover everything from her diet and exercise routine to her mindset and motivation. So, if you’re seeking inspiration and guidance to achieve your weight loss goals, keep reading and learning from Jamie’s journey.

Who is Jamie Kern Lima?

Jamie Kern Lima was born in California in 1977. She graduated from Washington State University with a degree in communications and worked as a TV news anchor and journalist before founding IT Cosmetics in 2008.

Kern Lima’s entrepreneurial spirit and passion for helping women feel confident in their skin led her to start IT Cosmetics, a brand focused on creating makeup and skincare products for all skin types and tones. The company quickly gained a loyal following and was eventually acquired by L’Oréal in 2016 for $1.2 billion.

But Kern Lima’s journey to success was challenging. She faced numerous challenges, including health issues that led to significant weight gain. However, she persevered and ultimately achieved her weight loss goals, inspiring others.

Jamie Kern Lima’s Tips For Weight Loss

If you’re skimming to lose weight and enhance your fitness, here are some tips from Jamie Kern Lima that you can use to achieve your goals:

Form with little changes

Rather than completing extreme changes to your diet and lifestyle, make small changes you can sustain over time. For example, start by swapping out sugary drinks for water or incorporating more vegetables into your meals.

Focus on whole, nutrient-dense foods.

Instead of focusing on calorie counting or restrictive diets, focus on eating whole, nutrient-dense foods that nourish your body and provide the energy you require to fuel your activities and everyday actions.

Find an exercise routine that you enjoy.

Exercise doesn’t have to be a chore. Find an activity you enjoy, whether hiking, dancing, or weightlifting, and push it as a regular part of your routine.

Stay consistent

Weight loss is a journey, not a goal. Stay agreeing with your diet and exercise routine, even when you don’t see immediate results. Over time, your hard work will pay off.

Focus on non-scale victories.

Instead of obsessing over the number on the scale, focus on the non-scale victories of weight loss, such as improved energy, sleep, and overall health.

The Challenges of Losing Weight as a Public Figure

Losing weight is hard enough, but the pressure to look a certain way can be overwhelming when you’re a public figure like Jamie Kern Lima. She opened up about her struggles with body image in her book, “Believe It: How to Go from Underestimated to Unstoppable.”

In the book, she writes, “As a woman in the public eye, I’m constantly reminded of how important it is to look a certain way. There’s pressure to be thin, to be pretty, to be perfect. And for a long time, I bought into that pressure. I believed that my worth as a person was tied to my appearance.”

But Jamie Kern Lima realized this way of thinking was holding her back. She embraced her body and focused on what it could do instead of how it was examined. She writes, “I realised that my body is not the enemy. It’s not something to be conquered or punished. It’s something that should be celebrated and cared for.”

The Importance of a Healthy Lifestyle

Jamie Kern Lima’s weight loss journey wasn’t just about shedding pounds. It was also about adopting a healthy lifestyle. She realized that the key to long-term success is making sustainable life changes. That’s why she didn’t follow a strict diet or exercise regimen but instead made minor changes to her daily routine that she could stick to.

For example, Jamie Kern Lima started cooking at home more often and eating out less. She also started incorporating more whole foods into her diet and cutting back on processed foods. In terms of exercise, she started by walking more and gradually worked her way up to running and weightlifting.

Jamie Kern Lima lost weight and improved her overall health and well-being by adopting a healthy lifestyle. She believes that taking care of yourself should be a top priority, no matter how busy or stressed you are.


Jamie Kern Lima’s weight loss journey inspired anyone looking to make a positive change. She encountered many challenges along the course, but she never gave up. By focusing on sustainable lifestyle changes, finding a support system, and embracing her body, she could transform herself and inspire others to do the same.

If you want to change your life, take a page from Jamie Kern Lima’s book and remember to focus on the journey, not just the destination.

FAQs – Jamie Kern Lima’s Weight Loss

Did Jamie Kern Lima have weight loss surgery?

No, Jamie Kern Lima did not have weight loss surgery. She lost weight through healthy eating and regular exercise.

How much weight did Jamie Kern Lima lose?

Jamie Kern Lima lost over 60 pounds over several years.

What inspired Jamie Kern Lima to lose weight?

Jamie Kern Lima wanted to improve her health and overall well-being. She had struggled with her weight since childhood and knew she needed a permanent lifestyle change.

How did Jamie Kern Lima deal with the force to look a particular way as a public figure?

Jamie Kern Lima decided to embrace her body and focus on what it could do rather than how it looked. She also had a supportive network of friends and family who encouraged her to prioritize her health and well-being.

What tips did Jamie Kern Lima share for losing weight and keeping it off?

Jamie Kern Lima shared tips such as focusing on the journey, making sustainable lifestyle changes, finding a support system, not beating yourself up over slip-ups, and celebrating your successes.

What is Jamie Kern Lima doing now?

Jamie Kern Lima is currently a motivational speaker and the founder of the Believe It Foundation, which supports women entrepreneurs.

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